Ambitious new tourism strategy for the North West
The ambitious new strategy centres on the District’s stunning and historic location, a cultural centre, where the Wild Atlantic Way meets the Causeway Coastal Route.
The strategy includes a three year action plan with over 60 actions across Product and Experience, Visitor Servicing and Destination Marketing themes.
Tourism currently accounts for 4,685 tourism jobs 8.7% of total jobs in the area, marginally above the NI average of 8.5%.
Tourism offering - The area boasts a remarkable heritage including:
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One of Ireland’s earliest monastic settlements
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A key plantation hub – with the 400 year old walls and associated heritage
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A rich maritime and industrial heritage and
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A gateway to the world as a key emigrant port
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Recent narrative of conflict, civil rights and peace building
Exploring the North West
The strategy aims to promote the historic Walled City, not just through the products and experiences available within the city, but as a hub for exploring Ireland’s North West.
The aim is for more visitors staying overnight, enjoying a distinctive and vibrant Walled City experience, after returning from the tranquillity and beauty of the rural hinterland of the Sperrins or Donegal, or exploring the Wild Atlantic Way and the Causeway Coastal Route.
“Key to the success of the Strategy is the collaborative working alongside our arts and cultural partners to deliver an outcome that will showcase how we are living in a cultural destination of choice that offers a world-class visitor experience.”
